Tag Archives: marketing

A Sunday afternoon in Hampstead and a bit of marketing

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FROM CAMDEN TOWN, home of the busy Camden Lock and other popular markets, the 24-bus route more or less follows course of the now buried River Fleet, and ends at Hampstead’s South End Green. We disembarked at the Lawn Road bus stop on Fleet Road and walked the short distance to the Lawn Road Flats, also known as The Isokon. This building, inspired by the avant-garde housing projects in pre-WW2 Germany pioneered by the Bauhaus and similar institutions, was completed in 1934. A relatively bomb-proof structure, it was home to many people involved with cultural activities, including the author Agatha Christie (1890-1976), who wrote several of her novels whilst living there. The modernist block of flats still houses tenants. On Saturdays and Sundays, a small museum illustrating the history of this amazing edifice is open to the public. It contains photographs, information panels, and historical furniture items, all connected with the Isokon and its illustrious tenants. There is also a small, but well-stocked bookshop. It was here that I left several copies of my new book about Hampstead to be available for sale to visitors.

Bust of Agatha Christie at the Isokon Gallery in Hampstead

From the Isokon, we walked past South End Green and up Willow Road, which ascends ever more steeply as it approaches its northern end just near to Flask Walk and our next port of call, Burgh House. The house was constructed at the beginning of the 18th century. Here, we viewed the latest temporary exhibition, “John Cecil Stephenson: A Modernist in Hampstead”, which started at the beginning of April 2022. I will write more about this in a separate piece. Burgh House is home to a museum of the history of Hampstead and to a pleasant and popular café, which serves drinks and both hot and cold foods. The house also contains a small bookshop, well-stocked with a variety of books about Hampstead and artists associated with the place. I left several copies of my book about Hampstead to be sold there.

After spending a relaxing time in the Burgh House café, we wandered along Flask Walk, passing Keith Fawkes antiquarian bookshop, where copies of my book are on sale. Then, we walked onwards along the High Street and Perrins Court, where my father and I used to eat lunches at the Villa Bianca Italian restaurant. Reaching Heath Street, we passed the The Village Newsagent, which stocks my book (can you spot the theme emerging here?), and then entered Church Row. Halfway along it stands St John’s Parish Church.

The neo-classical church was completed in 1747. Twenty-three years before this, the “St Johns Passion” by Johann Sebastian Bach (1685-1750) was first performed in the Church of St Nicholas in Leipzig. At 5pm on Sunday the 3rd of April (2022), we listened to a good performance of this wonderful piece of religious music in the Church of St John in Church Row. With a small choir, a competent orchestra, and excellent soloists, the acoustics were excellent. Very thoughtfully, foam rubber cushions are provided for improving the comfort of the seating in the wooden pews. I was pleased to note that the current (April) issue of the parish newsletter includes a note about my new book.

After watching a colourful sunset, we took a bus to Paddington, where we enjoyed a tasty meal at the Malaysian Tuk Din restaurant not far from the station.

My book “Beneath a Wide Sky: Hampstead and its Environs” is available in Hampstead at the following locations:

THE CAMDEN ART CENTRE (Arkwright Road)

KEITH FAWKES (Flask Walk)

ISOKON GALLERY (Lawn Road)

THE VILLAGE NEWSAGENT (Heath Street)

BURGH HOUSE (New End Square, near Flask Walk)

The book (and Kindle) is also available from Amazon (https://www.amazon.co.uk/dp/B09R2WRK92)

Creation and correction

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My latest book, whose subject I will not yet reveal, is almost but not quite ready for publishing.

 

ancient blur calligraphy czterolinia

 

I have reached the stage with my latest book where I am looking out for things like: putting commas where full stops ought to be and vice versa; checking spelling; replacing a word or phrase with a more suitable one; making sure that names start with upper-case letters; and so on. In other words, I am trying to edit my text prior to publishing it. I read my manuscript over and over again, hoping to spot errors. However, frequent perusals of a familiar text can cause errors to be missed. So, I will ask someone else to proof-read my work. Even then, one cannot be sure that all ‘blemishes’ have been identified, but two sets of eyes are better than one when it comes to spotting ‘typos’ and other mistakes.

Even when it has been proof-read, there is still much to do before the book can be published. I will need to choose some illustrations and decide where to place them. I will also have to re-format my text so that it conforms to the publisher’s requirements. And then, when the book has been published, the really hard part begins: marketing my work!

 

Photo by Pixabay on Pexels.com

Blockbusters

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Bauhaus

National museums in the UK do not charge entrance fees to view their permanent exhibits. However, they do charge, often quite high, fees to view special temporary exhibitions.  This is nothing new. In 1968, I saw superb exhibition at the Royal Academy about the Bauhaus school, founded in pre-WW2 Germany. It was so excellent that I visited it on three separate occasions. Likewise, with a wonderful exhibition about Tutankhamen, also held at the Royal Academy.

Now, several decades later, the museums and galleries have caught on to the idea of ‘blockbuster’ exhibitions. These try to attract vast numbers of visitors, who would not nomally visit the institution where they are being held. They often succeed in drawing the crowds, but by slightly devious means. For example, recently the Royal Academy held an exhibition called: “RUBENS AND HIS LEGACY. Van Dyck to Cezanne”. I thought, as I am sure many other visitors believed, that this was primarily an exhibition of works by Rubens. Well, it was not. There were a few paintings by this great master diluted by a far larger number of works by other artists. It would have been more honest, but less ‘sexy’ and attractive to the public, to have called this exhibition something like “THE LEGACY OF RUBENS”.

My wife visited the current exhibition at the Tate Britain, a real crowd-puller called “VAN GOGH AND BRITAIN”. Who cannot resist seeing pictures by Van Gogh? Few, judging by the crowds of people jammed into the rooms where the exhibition is being held. And, how many paintings and other works by the man who cut off his own ear were on show. There were only a few. The rest of the show was of paintings by other artists, who were definitely not of interest to the bulk of the visitors, who had paid £18 a head to see a Van Gogh show. Clearly the name of the exhibition draws in the ‘punters’. 

As with the Van Gogh exhibition, the recent Leonardo da Vinci exhibition at the National Gallery was also disappointing. A few works by the great Italian master were vastly outnumbered by works produced by inferior artists, in whom most visitors were uninterested. And, most of the ‘fillers’ in the exhibition had only tenuous connections with Leonardo.

Of course, not all blockbuster exhibitions fail to live up to their promise. Apparently, the Alexander McQueen exhibition at the Victoria and Albert Museum was a brilliant show that concentrated on the subject promised by the exhibition’s name. Another really good temporary exhibition, which attracted an entry fee, was one dedicated to Roy Lichtenstein at the Tate Modern.

Given the absence of entrance fees and the constant insufficiency of public funds, our national museums and galleries need to raise as much money as possible. The blockbuster exhibitions must be a good way of doing this. It would be better if their naming was a little more related to what the visitor is likely to see.

Burger buns in Baldock: two for one

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If, say, your dentist were to offer to take out two of your teeth for the price of one, and you  needed to have only one tooth extracted, would you be excited by this special offer? I bet you would not.

Supermarkets are always making offers such as buy one, get one free. Once, we needed four burger buns. We entered a branch of Tesco’s in Baldock (Hertfordshire, UK) and found that burger buns were sold in packets containing twelve buns. Reluctantly, as there were no smaller packs, we took one pack of twelve. As we were heading towards the check-out desks, a lady who worked for Tesco’s chased after us. She was carrying another pack of a dozen burger buns. She said:

“You didn’t take these.”

“We only want one pack,” I told her.

“But you must take a second pack. There’s a special offer. Two for the price of one.”

I told her that we really did not need 24 burger buns; we only wanted four. As it was obvious that she was not going to take ‘no’ for an answer, we took the second pack of buns without any idea of what we were going to do with them. As far as I could see, we had simply helped Tesco empty their shelves of a perishable product, which if not sold would have had to be thrown away.

Another supermarket chain, tries to encourage purchases by offering the customer a free cup of coffee after paying for the goods. And if you have bought enough, a free newspaper is also on offer. These are nice gestures, but do they compensate for the higher than average prices of many of the goods on offer in their stores?

Parking in shopping centres can be costly. Some supermarkets have large car parks associated with them. They are often close to other shopping outlets, and charge a fee for parking. However, car owners who make a purchase in the supermarket are given a voucher that allows them to avoid paying for the parking.

Special offers are, of course, designed to attract sales. And, we as customers are often happy to take advantage of them. However, I still refuse to believe that many would go for a two for one offer on tooth extractions. But … maybe … I could tempt you to accept three extractions for the price of one!