If, say, your dentist were to offer to take out two of your teeth for the price of one, and you needed to have only one tooth extracted, would you be excited by this special offer? I bet you would not.
Supermarkets are always making offers such as buy one, get one free. Once, we needed four burger buns. We entered a branch of Tesco’s in Baldock (Hertfordshire, UK) and found that burger buns were sold in packets containing twelve buns. Reluctantly, as there were no smaller packs, we took one pack of twelve. As we were heading towards the check-out desks, a lady who worked for Tesco’s chased after us. She was carrying another pack of a dozen burger buns. She said:
“You didn’t take these.”
“We only want one pack,” I told her.
“But you must take a second pack. There’s a special offer. Two for the price of one.”
I told her that we really did not need 24 burger buns; we only wanted four. As it was obvious that she was not going to take ‘no’ for an answer, we took the second pack of buns without any idea of what we were going to do with them. As far as I could see, we had simply helped Tesco empty their shelves of a perishable product, which if not sold would have had to be thrown away.
Another supermarket chain, tries to encourage purchases by offering the customer a free cup of coffee after paying for the goods. And if you have bought enough, a free newspaper is also on offer. These are nice gestures, but do they compensate for the higher than average prices of many of the goods on offer in their stores?
Parking in shopping centres can be costly. Some supermarkets have large car parks associated with them. They are often close to other shopping outlets, and charge a fee for parking. However, car owners who make a purchase in the supermarket are given a voucher that allows them to avoid paying for the parking.
Special offers are, of course, designed to attract sales. And, we as customers are often happy to take advantage of them. However, I still refuse to believe that many would go for a two for one offer on tooth extractions. But … maybe … I could tempt you to accept three extractions for the price of one!