You too can write a book that becomes a bestseller

MANY THOUSANDS OF authors aspire to ‘make their name’ by publishing their writing. Most of these people hope to follow in the footsteps of, say JK Rowling, and to achieve fame and become a bestselling author. This hope is exploited ruthlessly on social media, especially, so I have noticed, on Facebook and X (formerly ‘Twitter’).

Every day, I notice a steady stream of advertisements promising to convert your piece of writing into a bestseller. Some ads offer to convert your manuscript into a book that looks as if it has been produced by a recognised commercial publishing house. Other, provide editing and mentoring services. Yet more of them, promise to promote your book on social media. Some will guide you as to how to make your book more prominent on Internet search engines. And others will review your book any number of times. There are even websites that will write the text of your book using AI.  All these services naturally attract fees, and these can in some cases be quite hefty. If despite using these miraculous sounding services, your book neither sells well nor achieves great acclaim, you might be considerably out of pocket.

The problem is that very few of the myriad books written have either any outstanding literary merits or appealing features. The services offered in the ads offer profits and huge readerships on the horizon. But will they materialize, or will they remain mirages that fade away after you have parted with your money? I have never used any of the services that I have seen advertised. I wonder whether they would be honest enough to say that despite their best efforts, the submitted work is likely to be a failure, or do they not care.

OR, am I just a skeptic at heart?

Writing for pleasure or for profit? That is the question.

I DERIVE GREAT enjoyment from writing. I enjoy researching the background material that will form the basis of what I will write. Then, I find it satisfying attempting to put my ideas into words because it helps me understand my subject matter and it is challenging to find ways of expressing my thoughts in ways that others will understand what I am ‘getting at’.

Azimganj, West Bengal, India

When my text is ready, I find it both challenging and interesting formatting the it and any illustrative material so that they ready for printing in book form. Designing the covers for the book and eBook is yet another pleasurable activity. The resulting production might not always be as satisfactory as what is sometimes produced by commercial publishers, but at least it is what I have conceived in my own mind: all my own work!

In the unlikely event of any of my books becoming ‘best sellers’, I would be both flattered and very happy. However, I write and publish for pleasure, not for profit. What matters most to me, and pleases me most, is knowing that at least a few people will read my books, and I hope gain something from them, be it information, enjoyment, or enlightenment.

And, just in case you are interested, my latest book, “88 Days in India: A Journey of Memory and Discovery”, is available in paperback (and Kindle) from Amazon:https://www.amazon.co.uk/dp/B0FKTFBFM2

It is always gratifying if any of my books are reviewed

IN EARLY OCTOBER 2022. I published a book about London’s Golders Green and its neighbour Hampstead Garden Suburb. It was the part of northwest London where I spent my childhood and early adult life.  I wrote about areas’ past and present, and my memories of living there. The book sells reasonably well by my modest standards, but was not reviewed until early September 2023. Then someone in Germany awarded the book 5 stars (out of 5 stars), and reviewed it on Amazon as follows:

“A very informative and often funny book! I immensely enjoyed reading it.”

Brief as it is, this reviewer encapsulated what I was aiming to do when writing my book. That was, to write something that was both elucidating and amusing.

I am always happy when someone takes the trouble to review one of my books. Naturally, I would prefer a favourable review, but a critical one is also welcome. That a reader bothers to post a review shows that he or she has read the book and reflected on its contents. I find that very gratifying.

The book about which I have been writing is called “GOLDERS GREEN & HAMPSTEAD GARDEN SUBURB: VISIONS OF ARCADIA” and is available as both a paperback and a Kindle from Amazon websites, such as:

Impressions of India in preparation

At the moment, I am preoccupied with carrying out the final editing of my latest book, which I have described briefly below. When I publish it, which I hope will be soon, I will post more about it here in my blog and elsewhere.

A lock made by Hitler; Bollywood encounters; jackals on the golf course; teamakers and politicians; banyans and monkeys; Gandhi’s optician; coracles and crocodiles; and Denmark in India: these are just a few of the topics covered in Adam Yamey’s collection of 101 intriguing vignettes of life in India. This book with illustrations is the author’s love letter to India, a country he has been visiting frequently for almost 30 years.

His struggle available in India

INDIA IS FILLED with excellently stocked bookshops, many of which would put some highly acclaimed British bookshops to shame. Everywhere I have visited in India, with the exception of most parts of Gujarat, has shops selling a wide range of books in English, written both by Indian and non-Indian authors.

At Kochi Airport

One of the foreign authors, famous for only having written one book, is that monster Adolf Hitler, who was born in the year that the Eiffel Tower was completed and during which my preparatory school in London’s Swiss Cottage was established – 1889. He not only brought most of Europe to its knees but was also responsible for murdering many millions of innocent civilians. Fortunately, he killed himself in 1945.

Adolf’s book “Mein Kampf” (my struggle), which I have neither read nor plan to even peruse, is available in its English translation in almost every bookshop I have visited in India. Several different Indian publishers have produced paperback (usually) editions of the published thoughts of Herr Hitler. This and the wide prevalence of the work in bookshops suggests to me that there is still a demand for the book. This is surprising because as Vaibhav Purandare points out in his book “Hitler and India”, Hitler held India and the Indians to be beneath contempt. I wonder how many bookshop browsers in India know this.

I am not sure why some Indians have some admiration for Hitler. Some might consider him to have been a tower of strength, rather like Hercules, without knowing what an evil person he was. There is even a Hitler lock company. Presumably, the name was chosen because it suggests that their locks are extremely strong. There might be other reasons for Indian interest in Hitler, but I am not yet sure what they are.

Maybe the book is available because there is a market for books by or about noteworthy persons. Whatever the reason for its frequent appearance on the shelves of bookstores, seeing the book might cause some European eyebrows to be raised in surprise.

My latest sighting of “Mein Kampf “ was in one of the two handsomely stocked bookshops in Terminal 1 of Kochi International Airport. If you desperately want to read about ‘his struggle’, it will not be much of a struggle to find a brand new copy anywhere in India.

When the writing is over, the hard work begins

I HAVE BEEN working on the manuscript for a new book, which I plan to publish. I will not reveal what I am writing about … at least, not yet!

As I have been doing for the last few years, I write my text on Microsoft Word, and then re-read it several times, revising and correcting errors of fact, spelling, and grammar. At this stage, I am not too fussed about formatting because this has to be done using other software.

To upload a manuscript to publishers like lulu.com and Amazon KDP, it is best – if not essential – to prepare the final manuscript as a formatted .pdf file. The characteristics of the file need to match what will eventually appear on the printed page. Currently, I am using Serif’s Affinity Publisher software, which is a bit fiddly at first, but it does not take long to get used to it (there are many useful tutorial videos on-line) Using a preformatted template appropriate to the size of book to be produced, I flow my Word text into the Affinity software.

Screenshot from my Affinity Publisher

Once it is in the software, each page shows what will eventually appear on each page of the finished book. Using Affinity, I can add illustrations, add page numbers (which change if additional pages are added), an index, and more. I can also edit my text further and shift the formatting of the pages and the spaces between paragraphs to suit me. This stage of the book production is time-consuming but important.

When, eventually, I am happy with what I have produced, I can export the entire book as a .pdf file. This can then be uploaded to the printer’s website, be it lulu.com, Amazon, or another.

Although the writing can be difficult at times, the final formatting of the book to produce a suitable .pdf, which will ensure that everything is in the right place in the printed book is quite demanding but worthwhile at the ‘end of the day’.

Praise is always welcome

HERE IS SOME PRAISE FOR MY PUBLISHING ACTIVITIES in a book review by Stephen Turner (of the University of South Florida College of Arts and Sciences (USA)) in the Journal of Classical Sociology 2022, Vol. 22(2) 247–253:

Adam Yamey, a retired dentist and son of an LSE Professor, has published, through Lulu, a self-publishing company discussed in the book, several books about London, the history of places in Britain,the social movements of the Indian diaspora, travel in the Balkans, his great-grandfather, who was a Jewish South African politician, and other historical topics with a strong“social” content. His blog and webpage (https://adam-yamey-writes.com) are nicely professional and indistinguishable from the pages digitally competent academics produce.”

My LATEST book, which is about #Hampstead and its environs is available from Amazon: https://www.amazon.co.uk/dp/B09R2WRK92

Problems! Problems! Publishing

ALL OF MY books have been self-published. Until recently, I used a ‘print-on-demand’ website called lulu. The process involved first writing my manuscript and formatting the text and any illustrations on Microsoft’s Word software, using a template (for the size of the book) downloaded from lulu. When I was happy with what I had produced, I was able to upload it to lulu’s website. Then, the fun began. Lulu converted my Word document into a .pdf file and when that was done, I could download the .pdf to proofread and make other checks. Almost always, something was lost in translation: what appeared in the .pdf was far from what I wanted. So, endlessly I had to keep adjusting my Word file and uploading it to see whether the latest version produced what I wanted in the lulu generated .pdf. It was tedious and somewhat nerve-wracking to say the least. Then, last summer, disaster struck.

I had just completed the manuscript for a book about west London and was looking forward to uploading it to lulu. It did not take more than a couple of minutes to discover that lulu was no longer accepting manuscripts in the form of Word files. The requirement was to prepare a correctly formatted .pdf file. I was stumped. I had no idea how to do this and felt despondent because I then believed that I might not be able to publish another paperback myself.

Many months passed. Then, while I was perusing some articles on the lulu website, I discovered that one can format .pdf files using software such as Adobe’s InDesign. I investigated this and found it to be quite costly. However, soon I became aware that there is a cheaper option, Serif’s Affinity Publisher, which I bought and downloaded.

At first, Affinity looked impenetrable but there are many on-line tutorials, which I watched before tackling the software. After a few false starts, I began to get the hang of the programme’s basics. Using the relevant template downloaded from lulu, I then inserted the text from my Word manuscript into the Affinity system. After several days of moving the text about and inserting some illustrations and the page numbering, I produced something that looked acceptable. I converted the Affinity file into a .pdf file using the software’s ‘export’ function. Then, with some trepidation, I uploaded my new Affinity-generated .pdf file on to the lulu site. To my great joy, the proof that lulu produced was exactly as I wanted it. So, the Affinity software has proved to be up to the job.

Having found a method to upload to lulu without the problems caused by lulu’s conversion from Word to .pdf, I moved on to finishing and pricing the book. To my horror, I discovered that lulu has increased its prices dramatically. The book, which I created could not be sold to the public for less than £ X plus at least £3.99 postage, which in my opinion was forbiddingly excessive for a book of the size I had made.

Then, I looked at Amazon, which has a book publishing service. Using a new ISBN, I uploaded my .pdf, and after looking at the proof they generated, I looked into the pricing. To my great delight, they can sell the paperback at 58% of lulu’s price excluding postage, which does not always need to be paid. I have seen a copy of the book produced by Amazon and I am happy with its quality. Amazon have captured me from lulu when it comes to book publishing.

An author’s angst

UNTIL NOW I HAVE been self-publishing my books satisfactorily using a print on demand company called ‘X’. I typed the manuscript on Microsoft Word using one of X’s many templates and then uploaded it to the site. In the past, X convert the uploaded document to a .pdf file. As conversion from Word to ‘pdf always results in changes in formatting, I have always had to make modifications of my Word manuscript, often several times, before I am happy with the proofs provided by X. It was always a little time-consuming but, in the end, I produced a printed book that was, if not perfect, always satisfactory.

Now, all has changed. X will no longer accept manuscripts uploaded in Word. Instead, authors are required to submit their manuscripts in the .pdf format after fulfilling extremely detailed formatting specifications, which I must admit are beyond my technical abilities at present. I discovered that a well-known on-line trading company offers a self-publishing process, which permits authors to upload their manuscripts in the Word document format on their downloadable Word templates. I tried this, but the proofs generated by the company’s publishing system looked disastrous, to say the least. Maybe, I could have tried modifying my manuscript’s layout, but there did not appear to be a facility for doing so and, I could foresee hours if not days of frustrating work ahead.

I have spent several months writing my latest book, and even longer researching it, and now I would like people to be able to enjoy it and, I hope, comment on it. So, as many people often say in India: “What to do?”

Well, here is my current solution. I am going to upload my manuscript to one of my personal websites and make it downloadable for anyone who cares to read it. It will be downloadable free of charge because I write for pleasure rather than for profit and I value the thought that people might find what I write of interest. It is more important for me that my writing gets read rather than gets sold. Eventually, I hope to be able to produce a satisfactory paperback version of my latest work, but in the meantime, watch this space!

If anyone can offer me a simple solution to my problem, I would be grateful to see your suggestion!

Author at work

Walled garden at Fulham Palace, London

I have been creating daily posts on this blogging website and have been flattered by the number of people who have taken time to read and, sometimes, to comment on, my writing.

I am putting the finishing touches to my latest book. This is a time-consuming process. So, I might not be posting items every day for the next few weeks. I hope that you will be patient with me if, for a short while, a new posting does not appear every day.

I will let you know more about my new book soon.

In the meanwhile, I thank you for your support and patience and keep well.