“Incredible India” is a tourist promotion slogan. And, it is totally justifiable.
The truck in my picture is not unique. We saw many similarly loaded trucks on a short journey through northern Karnataka, and on many other road trips.
India is not simply incredible because of sights such as overloaded trucks, the wealth of colour, bustle, fantastic food, and the Taj Mahal. It is incredible because of its unending variety and generally very friendly people. Rich in history, the country has a very vibrant present.
Please note that I write this not as a promoter of tourism, but as a lover of a great country that survives despite itself.