Modernist architecture on a popular shopping street in central London

AT GROUND LEVEL, London’s Oxford Street is lined with numerous retail outlets, many of which can be seen on shopping streets and in malls all over England. Raise your eyes above ground level, and you will notice that the shops are beneath buildings designed in a bewilderingly wide range of styles. Today (the 22nd of May 2024), I spotted a Modernist style building, number 219 Oxford Street, which is on the corner of Oxford Street and Hill Street. Its ground floor has become part of a Zara shop’s showroom.

The upper floors of the five-storeyed number 219 retain their 20th century Modernist style architectural features, and its Oxford Street facade is adorned with three bas-relief plaques. One of them, at the fourth-floor level bears the date ‘1951’ and a logo. Despite its date, the building has remarkably clean lines and an elegant simplicity. There is much information on the Internet about this edifice, but even though I have walked past it many times, it was only today that it caught my attention.

The Historic England website (https://historicengland.org.uk/listing/the-list/list-entry/1352668?section=official-list-entry) revealed that the building:

“… was designed by Ronald Ward and Partners in 1950 for the landlord Jack Salmon, who took the second-floor suite for himself. The scheme was revised in February 1951, but was not built until after August 1951 (explaining the plaques celebrating the Festival of Britain – an event which was held in the summer of that year), and appears not to have been completed until 1952, as evidenced by the dated tile near the door to the upper floors. Despite the delay in its construction the building was among the very earliest post-war commercial buildings to be put up in the capital.”

Another website (https://lookup.london/219-oxford-street-history/) provided some detail about what is depicted on the plaques. The plaque with the date 1951 also contains the (1951) Festival of Britain logo. Above this, the top plaque shows the Royal Festival Hall and next to it the Shot Tower from Lambeth Lead Works, which stood close to the Hall, but was demolished in 1962 to make way for the Queen Elizabeth Hall. The lowest plaque depicts the Skylon, which was also part of the Festival of Britain complex of structures (on the South Bank), but no longer exists.

Number 219 was threatened with demolition in 2004, but luckily for us it escaped this fate, and is now protected as a Grade II Listed Building.

A magnet for modernists: Hampstead

YESTERDAY, 22nd February 2022, we saw an exhibition at the Pace Gallery in central London’s Hanover Square. The gallery stands facing a conventional sculptural depiction of William Pitt the Younger (1759-1806), created in bronze by Sir Francis Chantrey (1781-1841). I have been reading a great deal about Pitt in a wonderful, recently published biography of King George III by Andrew Roberts. What is being shown in the Pace gallery until the 12th of March 2022 is far from purely representational, as the exhibition’s title, “Creating Abstraction”, suggests.

By Barbara Hepworth

The exhibition contains works by seven female artists: Carla Accardi (1924-2014), Leonor Antunes (b. 1972), Yto Barrada (b. 1971), Saloua Raouda Choucair (1916-2017), Kim Lim (1936-1997), Louise Nevelson (1899-1988), and Barbara Hepworth (1903-1975). Most of these names were new to me apart from Nevelson and Hepworth. The latter interests me greatly not only because one of her sculptures is near the gallery on the southeast corner of John Lewis’s Oxford Street department store, but also because for a while she lived and worked in an area that fascinates me: Hampstead.

There are several of Hepworth’s works on display at Pace. One of them, “Two Forms”, was created in 1934. By then, she had been living and working in Hampstead for about seven years. For the first few years, she was living with her first husband, the sculptor John Skeaping, and then after 1931 with her second, the painter Ben Nicolson. In 1939, she left Hampstead.

Hepworth was not the only ‘modern artist’ living in Hampstead in the 1930s. I have described the active and highly productive artistic scene in the area in my new book “Beneath a Wide Sky: Hampstead and its Environs”. I have also explained why it was that artists like Hepworth, her contemporary Henry Moore, and many others were attracted to Hampstead between the two World Wars. Their reasons for congregating in the area differed somewhat from those of earlier artists, such as Constable and Romney, who were attracted to the place many years before. Read my book to discover why Hampstead easily rivalled Montmartre in Paris as a ‘mecca’ for artistic activity. The book is available as a paperback and a Kindle e-book from Amazon: https://www.amazon.co.uk/dp/B09R2WRK92