IN THE LATE 1930s, my mother studied commercial art at the Michaelis School of Art in Cape Town (South Africa). One of her earliest jobs after leaving college was hand-painting posters advertising cinema films. Many years later, long after her death, I began visiting India and have been making regular visits there since January 1994. During the first few years of making trips to India, I used to notice the huge hand-painted cinema posters both in and out of towns. I recall seeing men perched on precarious looking bamboo scaffolding painting these enormous images. To someone, like myself, used to seeing printed cinema posters, seeing these men in action was an eye-opener.
A few years ago, I was walking near Shepherds Bush in west London when I saw a group of men colouring in details of a poster beneath a railway bridge. Like the painters in India, their scaffolding also looked slightly precarious, given the current preoccupation with health and safety in this country.
These memories of hand-painted posters came to mind a couple of days ago (late July 2002) while we were walking towards Lower Marsh (near Waterloo Station) from the Young Vic Theatre, where we had just watched a poorly acted, and badly written play called “Chasing Hares”. We spotted two ladies perched on a very adequate scaffolding device painting a colourful mural on a large expanse of brick wall above the Cubana Restaurant. It was good to see that in an age where machine produced images are common (and have largely replaced hand-painted adverts in India), traditional methods are still being used to create large images for attracting the public.