THE HAMPSTEAD GARDEN SUBURB (‘HGS’), which I mention briefly in my new book about Hampstead, “Beneath a Wide Sky: Hampstead and its Environs”, began to be built as a Utopian experiment in providing housing for all social classes in about 1904. Many of the earlier homes were built in styles that alluded to traditional vernacular architecture such as is found in East Anglia and other rural areas. Many of the older houses incorporate Arts and Craft style decorative features.
Lyttelton Road, a stretch of the A1 trunk road, passes through a part of the Suburb known as the Market Place, one of the few parts of HGS with shops. The main road separates an older part of the suburb south of it from a newer section north of it. Close to the Market Place but south of the main road, there is a cul-de-sac, Kingsley Close, which contains houses built in 1934 in the art deco (‘moderne’) style. They have curved suntrap windows made by Crittals. The residences were designed by the architects Herbert Welch (1884–1953), Nugent Francis Cachemaille-Day (1896–1976), and Felix Lander (1890-1960). Welch did much designing in HGS and in nearby Golders Green. According to the website, http://www.encyclopedia.com/education/dictionaries-thesauruses-pictures-and-press-releases/welch-herbert-arthur, Welch:
“… also designed the handsome curved terraces of shops and apartments in Golders Green Road that demonstrate the early C20 change of style from vernacular revival to Neo-Georgian. In collaboration with Frederick Etchells (the translator of Le Corbusier’s works into English), Welch, with Nugent Francis Cachemaille-Day (1896–1976) and Felix J. Lander (1898–1960), designed the pioneering International Modern Crawford’s Office Building, High Holborn, London (1930), with long bands of windows subdivided by steel mullions, much influenced by the Weissenhofsiedlung.”
The Weissenhofsiedlung was an estate built for an exhibition in Stuttgart in 1927. Apart from influencing Herbert Welch, it also stimulated the design and construction of the Lawn Road Flats (the Isokon) in Hampstead, which is described in my new book.
“Handsome” is not how I would describe the terrace of shops mentioned in the quote. However, I feel that the houses in Kingsley Close are more pleasing to my eyes. There are other art deco homes in the HGS, which I hope to write about in the future.
Book available here: https://www.amazon.co.uk/dp/B09R2WRK92