SOME BUSINESSES HAVE chosen names that amuse me. There are plenty of fish and chip shops called ‘The Codfather’. In the small Essex town of Coggeshall, there is a fish and chips shop named ‘Coddes Hall’. And Royal Tunbridge Wells (in Kent) has one of these outlets, which serves fried fish and chips, with the name ‘Happy Friar’. If they have not already been used, I will suggest the following as appropriate names for seafood outlets: ‘Upon my Sole’, ‘The only Plaice’, ‘The Prawn Broker’, and ‘Get on your Skate’.

There is a hair salon in west London’s Ealing district called ‘Pure Barberism’. And when we are in London, one of our favourite coffee shops in Kensington calls itself ‘Perky Blenders’.

You may be excused for asking where this collection of gimmicky names is this leading to? Well, I was inspired to write this short piece after eating some ice cream in the charming Cornish seaport called Fowey (pronounced ‘foy’). The ice creams were sold at a shop called ‘Game of Cones’. I enjoyed the ice cream much more than the only two episodes of the TV show that inspired the ice cream parlour’s name.