LAST NIGHT I ENJOYED a pint of Moretti beer in a pizzeria on Mersea Island (Essex). The beer company was formed in 1859 in a town in northeast Italy: Udine. The company logo is a man wearing a hat and holding a glass tankard of beer.
In the 1960s, a young lady from Udine, Adriana, came to London to teach Italian at the LSE, where my father was a professor of economics. My parents, who loved Italy and Italians, used to invite Adriana to our home. Soon, she became a family friend.
After her return to Italy, we used to visit Adriana and her hospitable parents in Udine. In Udine and all over the region of Friuli-Venezia Giulia, in which the city is located, there were advertising hoardings for Birra Moretti. The images of the hatted beer drinker were as ubiquitous as were images of Tito in Yugoslavia or of Lenin in the USSR.
As I drank my pint of Moretti in West Mersea, happy memories of Adriana, her family, and trips made to Udine came back to me.
By the way, the Waterfront Pizza in West Mersea, where I drank the Moretti, is a superb place to enjoy an evening. Not only are the pizzas high quality, but also the ambience and management of the place is excellent. Although we were eating on an island next to the coast of Essex, it felt as if we were hundreds of miles away on the shores of the Mediterranean.
yamey 